BRANDING STRATEGIES
Lure | 3-week project
The company Allure wants to get into the male beauty box market.
The group project team was tasked with identifying a key market customer type, then designing the brand and marketing approach.
Team: Glen George, Jared Guadalupe Ayala, Lynn Jin, TN Chen, Delaney Barr
My Contribution: Logo, brand name, colors, packaging direction, research.
